China Footwear Adjust Strategy--------higher Value Less Quantity

Canton province is the biggest footwear export Canton province is the biggest footwear export
foundation. Until the first 6 months this year, Cantonfoundation. Until the first 6 months this year, Canton
shoes export volume has decrease, but its exportshoes export volume has decrease, but its export
value has grown. Meanwhile, price of per shoes hasvalue has grown. Meanwhile, price of per shoes has
increased approximately 30%, and rest less exportincreased approximately 30%, and rest less export
trading enterprises. According the experts analysis,trading enterprises. According the experts analysis,
this higher value but less quantity phenomenonthis higher value but less quantity phenomenon
showed that Chinese footwear industry is adjustingshowed that Chinese footwear industry is adjusting
its strategy.its strategy.
Until now, China is the largest footwearUntil now, China is the largest footwear
manufacturing bases in the world, and cantonmanufacturing bases in the world, and canton
province play an important role in it. In 2007, Cantonprovince play an important role in it. In 2007, Canton
shoes export volume reached 3.47 billion pairs for 9.2shoes export volume reached 3.47 billion pairs for 9.2
billion USD, it is 42.5% of national total export volume.billion USD, it is 42.5% of national total export volume.
But during this year, by the influence of appreciationBut during this year, by the influence of appreciation
of RMB and higher value of raw material, Cantonof RMB and higher value of raw material, Canton
province has dropped its export volume.province has dropped its export volume.
According the latest statistic from Canton customs,According the latest statistic from Canton customs,
until the first 6 months in 2008, Canton shoes exportuntil the first 6 months in 2008, Canton shoes export
volume decrease 15.8% to 1.63 billion pairs; its valuevolume decrease 15.8% to 1.63 billion pairs; its value
up 9.2% to 4.96 billion USD; its average export priceup 9.2% to 4.96 billion USD; its average export price
increase 29.6% to 3 USD.increase 29.6% to 3 USD.
Effected by many disadvantage element this year,Effected by many disadvantage element this year,
Canton export trading enterprises sharply decreasedCanton export trading enterprises sharply decreased
from 5811 to 3924. Chairman of Canton Footwearfrom 5811 to 3924. Chairman of Canton Footwear
manufacture Association Qiu xiaoguang said, thismanufacture Association Qiu xiaoguang said, this
phenomenon displayed a enormous change inphenomenon displayed a enormous change in
footwear industry strategy. Some small companiesfootwear industry strategy. Some small companies
were integrated by large enterprises, and somewere integrated by large enterprises, and some
transfer their factories to western region. Alltransfer their factories to western region. All
manufacturers tried their best to optimizedmanufacturers tried their best to optimized
industrialization for boosting footwear industryindustrialization for boosting footwear industry
development.development.