Competitiveness, Productivity and MBAs III

Central European countries have been working in thisare mentioned there, things that should be urgently
since some years ago, this has been a verydone. Among various points in this edition we highlight
important topic and from this region a certain numberthe following:a. Greater degree of autonomy in
of reforms that have influenced the world hasuniversities, such as building foundations that allow
emerged and have been laying the groundwork forthem to recruit researchers who would have to pay
structural change in education.them, according to the needs and research
Last European Union Education Board of Ministersprocesses consolidation.b. Innovation competition
encounter have been taking part since the Bolognasupported by companies that integrate the "learning
Encounter till the last reunion in Berlin (2003) andby doing" (dual system).c. Reduction of bureaucracy
Bergen (2005). The Bologna Declaration, proposingwhich would allow them to use independently the use
the establishment of a European Higher Educationof financial resources that could go to research and
topic (EEES), was the basis for the convergence ofdevelopment.
European education systems.The new concept named Corporate University is a
In 2001, the Prague Communique confirms theterm that is quite fashion lately in the United States
so-called Bologna Process and set new priorities,and intends to combine university education with
including stressing the importance of learningentrepreneurship.This concept has emerged as a
throughout life (Life-Long Learning, LLL), the activeresult of strategies related to knowledge economy,
involvement of universities and the students in thethis term recognizes the importance of creating
process and the promotion of European Highersustainability in the business in the medium and long
Education Area in the world.term, mainly with a focus on education.
The role played by UNESCO in the university reform,Is quite noticeable nowadays, 16% of U.S. companies
both the General Conference on Education held inare looking for an alliance or partnership with
November 1993 with the World Conference ontraditional universities, and in turn, are persuading the
Higher Education 1998, has been essential but notuniversities to incorporate into their curriculum: the "...
assertive. In the first, higher education was definedurgent need to cultivate this research and
as "any type of study, training or research training indevelopment attitude, same as creativity. " Intel, for
post-secondary level, provided by universities orexample, offers its employees the opportunity to
other educational establishments that are accreditedenrolling to an MBA program through Babson College,
by the competent authorities of the State as higherwhich in turn presents its subjects in an entire
education "(UNESCO, 1993). In the second, was thesemester with cases by that company, Valencia
educational vision and model of higher education toCommunity College presents a range of annual profits
be pursued in the twenty-first century.ranging from $ 1.5 to $ 2 million dollars to support the
This vision involved moving the center of the learningeducation of the employees of Walt Disney and
process: The Students and articulate a profoundUniversal Studios. Ford owns Fordstar Institute
renewal in the university, causing far-reaching politicalUniversity. Dell United Technologies Corporation that
reforms. These treaties and world events mentionedmerged with Boston University, etc.., In Spain we
above, have not referred to as important as thehave the case of Siemens in conjunction with the
implementation of a strategic university managementAlcala University Faculty of Economics and Business,
based on the philosophy and organizational culture ofthey have created a hand in hand dual system linking
universities.business and education. This dual system main
The June 5, 2008 issue of The Economist, somefunction is the learn by doing method. It starts from
important points that are close to this subject a littlethe classroom, it goes on cultivating attitudes and
on philosophy and organizational culture of universitiesskills needed in business.