Eco Friendly Insulating Paint Additive

Eco friendly paint additives are the buzzwords ofthrough their walls, which ironically can be far greater
modern day society. Fueled by constant demands forthan that which takes place through their windows.
energy saving products coupled with a psychologicalHow do they work?Although technologically advanced
desire to limit the damage being caused to ourand safe to use, these paint additives are amazingly
environment through our actions and daily lifestyles.simple in their application. Leading eco-friendly
These products promise to be the future answer toadditives company Thermilate stated, "they work by
some of these problems.reducing the amount of heat escaping through walls
Products of text book marketing theory referred tovia their insulation and reflection properties. The
as "social marketing" for those in the industry. Thesetechnology has taken years to develop and the
products are the result of socio-economic demandsresulting product is highly effective."
as an essential component in the complete insulationHeat loss is a fairly simple process - the walls, roofs
of homes, building and other premises. Combining theand flooring are not impenetrable and they allow
other buzzword of modern day society -significant heat loss. These additives are featured in a
convenience, the product ranges are on the wholemultitude of journals. Products such as those
efficient, effective and very simple to use. Typicallymentioned above can slow down this process and
applied by adding to paint and away you go, is theinhibit this heat loss permanently.
claim made by leading manufacturer and distributorThe technology is based on simple micro-spheres,
Thermilate, based in the UK.which create an invisible vacuum effect and thus
In using such products society will benefit with areflect the heat back into the house, creating a
win-win situation. Benefits to consumers of suchdouble glazing effect for walls. The brand leader in
products are the energy saving they promise, whichthe industry says its products have proved to reduce
can be as high as 25%. This in turn impacts on costssignificant energy losses and energy consumption
and provides users with greater control over thewhen these products were utilized. He is very excited
temperature in their homes and other buildings whereabout the future of this technology, particularly in its
used. The gains for the environment are the resultantcontribution to the global effort on climate change.
reduction in the usage of damaging carbon fuels, oneOff course the reverse is also true, these products
only has to imagine the millions of homes and buildingsalso prevent heat entering a building in hot climates
out there to visualise what the impact on thetherefore keeping buildings much cooler, which
environment of the absence of such products hasanybody from such a climate will appreciate is a
been thus far.major problem and in doing so saving on air
These products work by reducing the amount ofconditioning costs and creating a far more
heat escaping through walls, which many people havecomfortable living environment.
yet to realise are a major form of heat loss in theirIt is recommended that as your first port of call you
homes or buildings. Social marketing messages toGoogle Thermilate. Its many applications are already
inform consumers across the world about heat lossassisting in the global effort for climate change. The
through windows proved very successful in thesuccess or failure of the global climate change
1970's and 1980's backed by multi million poundstrategy is hinged upon the cumulative success of
marketing campaigns. However, in time it hasindividual efforts which will impact on our collaborative
transpired that the messages were incomplete andenvironment in the years to come.
failed to inform consumers about the heat loss