| Global warming is throwing up new opportunities. | | | | leaves are being charged more than the one served |
| Governments, institutions and agencies worldwide are | | | | on a plastic or steel plate. The customers even recall |
| increasingly thinking of imposing restrictions on non | | | | this as an experience. This phenomenon is not |
| eco-friendly products and services. And placing | | | | restricted to the food industry alone. It is already |
| incentives on those who produce eco-friendly | | | | being seen in other sectors. |
| products. | | | | The idea is simple. Customers have latent needs and |
| Have the marketers and entrepreneurs risen to this | | | | marketers make it active with new products and |
| occasion? One may feel that its too early to jump | | | | services. Urbanisation, pollution, harmful plastic |
| into this bandwagon and that only the rich companies | | | | products and the rising health consciousness among |
| may afford to take such a social view of their | | | | the public made the food industry realise the need |
| business. However, small things, have started giving a | | | | for having a natural meal on banana leaves. Nothing |
| clue that eco-friendly products are the next wave | | | | great about it, just that this latent NEED needs to be |
| across the world. | | | | recognised. |
| Suzlon and others have just shown us that Going | | | | What follows is a marketing process that gets in |
| Green is Good Business. In the coming days, there will | | | | place after any innovation is generated. Going green |
| be more products and services that will adopt green | | | | is indeed a new innovation and the developments |
| practices. | | | | world over confirm that marketers have a huge |
| The last time I had been to a busy restaurant in the | | | | wealth to unlock. |
| city, I realised the food products sold on banana | | | | |