Greening the Corporation - Advising Companies On Corporate Sustainability Requirements

For a growing number of businesses, implementingand make it available should the EPA request to
smart environmental policy aids legal compliance andreview it.
promotes competitiveness. Gone are the days whenThis new EPA regulation is just one of many
the only companies concerned about environmentalinternational, federal, state, and regional programs
laws were heavy manufacturers. Recentalready enacted or currently pending to address the
developments in both the U.S. government andissue of GHG emissions. While there is still a great
private corporate sectors have ushered in a new eradeal of uncertainty regarding climate change matters
of corporate sustainability, in which complying withand sustainability compliance, it's not a question of
environmental regulations is moving from awhether most companies will eventually be legally
recommendation to a mandate for a wide range ofrequired to monitor, report and reduce their GHG
businesses. Just as organizations must develop andemissions -- it's only a question of when, and how.
enforce policies in the areas of governance,IV. Private Sector Sustainability Programs
employment, and safety, many companies and publicIn the business community, despite the lack of
agencies are now required to track and reportuniform laws and regulations, the last several years
sustainability measurements to ensure legalhave seen a great deal of climate change
compliance. Moreover, many forward-thinkingmomentum. In October 2009, major corporations
companies are already implementing environmentalincluding Apple, Pacific Gas & Electric and Exelon left
policies to stay competitive, even though it is not yetthe U.S. Chamber of Commerce over its strong
a legal requirement. In-house counsel should be awareposition against U.S. regulation of GHG emissions.
of the new corporate sustainability requirements andMicrosoft co-founder and chairman Bill Gates has
recommendations to advise organizations how torecently been calling for making climate change our
develop policies, avoid liability and succeed in the newnumber one priority, and advocates a global effort to
green economy.lower carbon emissions to zero by 2050 to avoid the
While 2010 began without a comprehensive U.S.damaging effects of climate change.
federal climate law or legally binding internationalMore companies are now voluntarily launching new
agreement, regulatory action and negotiations areefforts to reduce their climate impact. The steady
ongoing. Despite the failure of the United Nationsincrease in corporate action toward energy
Climate Change Conference in Denmark lastefficiency, renewable energy investment, carbon
December to produce any binding greenhouse gasneutrality, and technological innovation stands in stark
emission ("GHG") reduction laws, nations will continuecontrast to the stalled political action on climate
working toward a global climate treaty. In the U.S., achange.
bi-partisan bill being sponsored by Senator John KerryPerhaps the most significant corporate action
(D-Mass.) could succeed in bringing the partiesaddressing climate change and sustainability is that of
together and finally getting a new climate law passed.Walmart, the world's largest retailer. The company
In the meantime, businesses cannot afford to sitrecently put into effect the "Walmart Sustainability
back and wait for definitive law in this area, since aIndex," which assesses all of its suppliers worldwide
new federal Executive Order, EPA regulations, SECbased on the lifecycle analysis and environmental
guidance and private sector programs have gone intoimpact of their products. Over 100,000 suppliers are
effect which apply to a wide variety of companiesnow highly incentivized to increase their sustainability
and public agencies. All organizations that are subjectefforts in order to maintain a successful business
to these new requirements should be incorporatingrelationship with Walmart and remain competitive in
them into their planning and taking steps to ensurethe marketplace.
compliance.Working closely with the Environmental Defense Fund
I. Executive Order 13514("EDF"), Walmart has also committed to reducing 20
On October 5, 2009, President Obama signedmillion metric tons of carbon pollution from its
Executive Order 13514, titled Federal Leadership inproducts' lifecycle and supply chain by the end of
Environmental, Energy, and Economic Performance.2015. This equates to the annual GHG from 3.8 million
This Executive Order requires all federal agencies tocars -- a significant impact.
inventory their GHG emissions, set targets to reduceDue to its sheer size, Walmart is in a unique position
their emissions by 2020, and develop a plan forto cut carbon pollution across the globe. Its new
meeting a wide range of goals for improvingcommitments are bold because:
sustainability, such as increasing energy and water* Walmart's supply chain is huge, so these initiatives
efficiency, reducing waste, reducing fleet petroleumwill have widespread repercussions. Walmart's new
consumption, supporting sustainable communities,index encourages suppliers to reduce their emissions -
developing and maintaining high performance buildings,which they might not otherwise do -- resulting in
and leveraging Federal purchasing power to promotepositive energy efficiency efforts by tens of
environmentally-responsible products and technologies.thousands of companies around the world.
Other environmental targets in the order include a* Walmart is prioritizing the products that create the
30% reduction in fleet gasoline use and 26% boost inmost carbon emissions across their lifecycles as well
water efficiency by 2020, and a 50% waste recyclingas top selling products, and focusing on those first.
and diversion rate by 2015. The 2030* The results are immediate, and not dependent on
net-zero-energy building requirement must also beany particular governmental body to act, or any
implemented under the order. Each agency mustspecific laws or regulations, which may be appealed
appoint a senior sustainability officer responsible foror changed.
complying with the order. The Chair of the Council on* In conjunction with the Sustainability Index and
Environment will report agency goals and resultsother measures, it clearly communicates a strong
directly to the President.message from Walmart to its international network
"As the largest consumer of energy in the U.S.of suppliers that they must reduce carbon pollution.
economy, the Federal government can and shouldOther major global companies taking aggressive
lead by example when it comes to creatingaction in the area of sustainability and climate change
innovative ways to reduce greenhouse gas emissions,include Hewlett Packard, IBM, Ikea, Johnson &
increase energy efficiency, conserve water, reduceJohnson, Nike, Intel, Dell and Weyerhaeuser. Given
waste, and use environmentally-responsible productstheir hundreds of thousands of employees, suppliers
and technologies," President Obama said in aand customers around the world, these companies
statement.have the ability to be very influential in the
The Executive Order was intended to jumpstart adevelopment of green business practices.
transition to a clean energy economy as climateBetween the federal government with its more than
change legislation works its way through Congress,a half trillion dollar procurement budget, the many
saving taxpayers money in the process. The ordercompanies subject to SEC climate change disclosure
will have a significant impact based on the Federalrules and/or EPA GHG monitoring requirements, and
government's sheer size: it occupies nearly 500,000the private corporate programs such as Walmart's
buildings and operates more than 600,000 vehicles.index which in effect guarantee preferences to
Another key component of the Executive Order is avendors who implement sustainable practices,
green procurement policy requiring 95% of newbusinesses and organizations of all sizes, across
federal contracts and acquisitions to meetvirtually all industries, will soon be facing the need to
sustainability requirements which promoteincrease sustainability efforts.
environmentally responsible products and technologies.Further, these developments indicate that
This also carries a lot of weight due to thesustainability targets, once merely an option, will soon
government's huge buying power, which exceedsbe mandated in both the private and public sector.
more than $500 billion spent on goods and servicesApart from the legal compliance requirements, from a
annually. The Executive Order charges the Generalcorporate perspective developing sustainability policies
Services Administration ("GSA") with exploring thenow provides a competitive advantage in the
feasibility of tracking vendor GHG emissions.marketplace and reduces costs.
Recommendations could include requiring vendors toV. Developing a Sustainability Compliance Program
register with a voluntary GHG emissions registry andBusinesses should therefore carefully assess the legal
disclose their efforts to reduce emissions.threats and growth opportunities presented by
Preferences or other incentives could be given forsustainability initiatives. This assessment requires
"products manufactured using processes thatconsideration of qualitative and quantitative
minimize greenhouse gas emissions."information, since both strategic issues and corporate
For the purchase of electronic products and services,emissions levels drive the identification of climate
the Executive Order requires the GSA to ensure thatchange-related risks and opportunities. For example,
95% of new contract actions, task orders, andcertain issues mentioned in the SEC guidance, such as
delivery orders for products and services (excludinglegal, technological, political, and scientific
weapon systems) are energy efficient (ENERGYdevelopments, can alter the competitive marketplace
STARĀ® or FEMP-designated), water efficient,by creating new business areas or threatening
bio-based, environmentally preferable (Electronicexisting ones, thereby triggering the need for
Product Environmental Assessment Tool (EPEAT)disclosure in a company's management discussion and
certified), non-ozone depleting, contain recycledanalysis.
content, or are non-toxic or less-toxic alternativesDepending on the organization's specific business area
where such products and services meet agencyand operations, companies should consider taking
performance requirements.some or all of the following steps, with the goal of
The GSA announced in late January 2010 that it hadmaking sustainability a part of the overall culture:
already drafted energy service agreements with 18* Establish a benchmark of your organization's
companies to reduce its consumption through energyenvironmental performance. This is a critical step in
audits, monitoring and use of renewable energy.Theestablishing goals and developing a comprehensive
GSA also took steps to make the federal fleet moresustainability program.
efficient with the purchase of thousands of new* If your company manufactures or supplies
vehicles last year using $210 million in stimulus funds.products, evaluate the products' life cycle impacts.
Roughly 6,500 of the vehicles -- a mix of hybrids,This can be done by completing or outsourcing a life
flex-fuel and four-cylinders -- are earmarked for thecycle assessment (LCA). The LCA will be a valuable
U.S. Postal Service, which operates the country'stool to help make any needed changes to the
largest fleet of alternative fuel vehicles.In 2008, theproduct or service and reduce environmental impacts
GSA estimated its purchase of 15,000 seats ofand overall costs.
power management software would save up to* Hire or appoint a corporate sustainability officer.
$750,000 annually.Federal government agencies are now mandated to
Eventually, all federal purchasing will incorporate thefulfill this job function, and savvy private companies
measurement of GHG emissions as a contractare doing the same. One caveat: if you appoint a
requirement. The first step, which is part ofsustainability officer with little expertise in this area,
Executive Order 13514, is the creation of a voluntarythey should receive training or consulting services
GHG emissions reporting system for governmentfrom an experienced and credible agency (e.g., the
contractors and vendors. Contractors' (andInstitute of Green Professionals).
subcontractors') ability to measure and minimize their* Establish cross-functional teams to develop
GHG emissions and provide energy efficient productssustainability programs for your organization. Pulling
and services will become an important factor indata from the benchmarking data should be used to
winning government contracts.assist the teams in setting realistic and achievable
II. SEC Guidance on Climate Change Disclosuresgoals.
The U.S. Securities and Exchange Commission ("SEC")* Set initial sustainability goals that will achieve
issued Interpretive Release No. 33-9106 on Februaryimmediate success such as waste reduction and
2, 2010 in order to provide guidance to publicrecycling. This will build momentum for the program
companies of the agency's disclosure requirementsand generate savings that can go towards the more
regarding climate change issues. The guidance, whichdifficult and long-term tasks.
became effective immediately, applies to all public* Provide sustainability training to those who need it
companies.in your organization as it relates to their specific job
The release doesn't create new disclosurefunctions.
requirements or modify existing disclosure* Communicate information about the sustainability
requirements, but rather, was issued for clarificationprogram to your shareholders, employees, customers
purposes. Specifically, the guidance addresses fourand vendors.
areas that may trigger disclosure obligations underThere are a number of systems available to help
existing SEC requirements:companies assess their climate change related risks
(1) whether the impact of proposed or existingand opportunities, calculate their quantitative
climate change laws and regulations in the U.S. andemissions information, inform them of the likelihood
other countries may materially affect the company'sof potential costs from regulation, as well as highlight
financial condition or operations;potential benefits, such as profits from the sale of
(2) whether international climate change accords orcarbon credits and opportunities for energy efficiency
treaties will impact its business;cost-savings. Participation in a voluntary reporting
(3) whether a company is likely to face indirectprogram such as the Climate Registry or the Carbon
opportunities or risks arising out of legal, technological,Disclosure Project is one way companies can begin
political and scientific developments regarding climategathering information on their carbon footprint and
change (such as changes in demand for thegain greater insight into where emissions are occurring
company's goods/services, increased competition, orin their operations. Companies may also be able to
reputational damage); anduse the information they collect for these programs
(4) whether a company faces potential physicalto assist them in creating other outputs, including 10K
impacts of climate change on its business (such asfilings. The Carbon Disclosure Project questionnaire, or
disruption to operations caused by weather or supplythe GRI reporting system, can be used as a
interruptions, increased insurance, or water availabilityframework to begin internally assessing which factors
and quality).within their business create climate change risks or
The SEC guidance provides that these climate changeopportunities.
disclosures may be required under the Description ofCorporations can expect to see carbon management
Business (Item 101), Legal Proceedings (103),grow in importance as domestic and international
Management's Discussion and Analysis (303), and Riskregulatory activity continues in 2010. In tandem with
Factors (503(c)) sections of companies' filings underthis trend, the number of products and services
Regulation S-K.developed to help organizations measure and manage
The SEC noted its concern that some companies hadtheir environmental impacts will expand, from startup
already been providing climate change information onofferings to more sophisticated enterprise solutions
a voluntary basis to third parties, and it wanted tofrom industry leaders such as SAP, IBM and
ensure that similar disclosures were in SEC filings asMicrosoft. Enterprise carbon accounting software and
may be required under SEC regulations. Independentsustainability consulting services sales will grow as
organizations such as The Climate Registry and Thecompanies seek detailed, real-time information about
Carbon Disclosure Project maintain corporate climatetheir climate impacts.
change data, while the most dominant reportingIn addition, companies can obtain assistance in
regulations are those of the Global Reporting Initiativesustainability compliance from organizations which
(GRI). Launched in 1997 with the goal of "enhancinghave been formed to share environmental
the quality, rigor, and utility of sustainability reporting,"technology and solutions. The Eco-Patent Commons
the GRI develops criteria that could eventually servewas launched in 2008 by IBM, Nokia, Pitney-Bowes
as the basis for generally accepted sustainabilityand Sony in conjunction with the World Business
reporting standards. As of 2008, more than 1,000Council for Sustainable Development to contribute
companies from more than 60 countries registeredenvironmental patents to the public domain. The
with the GRI and were issuing corporate sustainabilityorganization's mission is to protect the environment
reports using its reporting framework.and enable collaboration between businesses that
The SEC expressly indicated in the comments to thefoster new innovations. There are now 100
guidance that it will be focusing on climate changeeco-friendly patents pledged to the public domain
disclosures in its review of company filings. As athrough this venture.
practical matter, public companies are well advised toThe GreenXchange was created to enable companies
treat this guidance as binding; if they haven'tto share intellectual property for green product
disclosed climate risks in the past, they'll need todesign, packaging, manufacturing and other uses.
begin establishing disclosure procedures for all futureFounded by Nike and other companies, the group is a
relevant filings using these measures as a roadmap.Web-based marketplace where organizations can
III. EPA Mandatory Greenhouse Gas Reporting Rulecollaborate and share intellectual property, with the
Beginning on January 1, 2010, a mandatory EPA rulegoal of developing new sustainability business models
went into effect, which requires that all major GHGand innovation.
emitters track and report their GHG emissions dataSimilarly, last year the EDF launched an Innovation
under a new system. The new rule applies toExchange to encourage companies to share
industries or facilities that emit over 25,000 tons ofstrategies related to energy, water, climate and a
carbon dioxide equivalent per year, of which therehost of other issues. Like the Eco-Patent Commons
are currently approximately 10,000 in the U.S. Mostand the GreenXchange, it hopes to publicize new
emitters are required to install new monitoringtechnologies and best practices. The EDF included
equipment or at a minimum develop new GHGcontent in the Innovation Exchange that it developed
measurement protocols. Recognizing that not all ofduring its 20 years of experience in working with
the organizations would be able to comply by JanuaryFortune 500 companies including Walmart, FedEx and
1, 2010, the rule allows them to use their "bestMcDonald's.
available monitoring methods" until April 1, 2010.Business counsel should familiarize themselves with
Affected entities will also need to have a writtenthe new corporate sustainability compliance initiatives
GHG Monitoring Plan, which must address thebeing implemented by many of the world's largest
methods used to collect GHG data, specify thecorporations, as well as the tools and resources
quality assurance, maintenance, and repair proceduresavailable to assist businesses in developing their own
for the GHG monitoring equipment, and assigned rolesenvironmental policies and procedures. Soon, legal
for facility staff to gather data. In addition, the ruledepartments will regularly be called upon to counsel
mandates the implementation of GHG monitoringmanagement on how to handle the current and
training and documentation procedures in line with thefuture mandatory corporate sustainability
record keeping requirements. While the facilities dorequirements, which will not only help their companies
not have to send their monitoring plans to the EPA,avoid liability but also improve their businesses and
they are required to maintain the plan at their facilityreduce environmental impact.