| The Latest Environmental Catastrophe | | | | planting a pine forest. |
| Over 4 million gallons of toxic crude oil have already | | | | Cash is King |
| gushed into the Gulf of Mexico, and there is no end | | | | What carbon footprint is generated by pouring one |
| in sight. The fishing industry is paralyzed, plants and | | | | gallon of crude oil into the ocean? Surely a |
| animals are dying, and the oil is moving perilously close | | | | mathematician could devise an algorithm to calculate |
| to the U.S. shore. As a society and as an economy | | | | that value and assign a cost to it. If, for example, |
| we must put safeguards into place to protect | | | | that cost was $10, BP would now be liable for $30 |
| ourselves from future environmental catastrophes, | | | | billion (and counting) for clean-up efforts. Companies |
| whether they are oil related or involve some other | | | | would be forced to calculate those risks into their |
| industry. How can we encourage companies to act | | | | business plans. Perhaps bonding or insurance programs |
| with environmental integrity? | | | | would emerge to help companies mitigate their risks. |
| Carbon Trading System | | | | By the same token, companies could stand to profit |
| One option may be to turn to the carbon trading | | | | by engaging in ventures neutralize carbon emissions |
| system as a means to incent or discourage | | | | or generate clean energy. |
| commercial ventures that impact our environment. On | | | | Imagine |
| an individual level we already know that the average | | | | Now, let's really dream big. What if this energy |
| family car generates 12,000 pounds of carbon dioxide | | | | currency were applied on a global scale? Could U.S. |
| and that its footprint can be offset with the | | | | prairies and mountaintops generate wind energy that |
| purchase of by the purchase of carbon credits, | | | | could be harnessed and sold to other countries? |
| totaling approximately $71. That money is channeled | | | | Could clean energy become the largest national |
| into projects that consume or harnesses carbon | | | | export and offset the national trade deficit? |
| dioxide, like trapping gases emitted from landfills or | | | | |