What If? Three Questions You Must Answer Today to Protect Your Company in the Economy Tomorrow

The sky is falling. The sky is not falling. We areexercising leadership, and that is exactly what your
doomed. We are fine. Confused? You are not alone.employees want. When the House of
The economic roller coaster of September, 2008Representatives failed to pass the bailout bill on
presents unique challenges. We simply do not knowSeptember 29, citizens nationwide decried the lack of
what exactly is going to happen and that uncertainlyleadership in Washington. You need to lead today.
is paralyzing our economy. It is also paralyzingMore than ever, your people want to know the
managers. McCain and Obama are campaigning forscore, and they want you to tell them about it.
change; you need to campaign for a plan--a plan thatSecond, answering the above questions will allow you
answers the question, "What if?"to be more flexible and able to respond quicker to
Businesses all over the world are worrying aboutyour clients. When it comes time to act, you will be
what might happen. But, now is not the time toready. Other firms will be just beginning their planning,
worry; now is the time to develop a plan. In thewhile you will already have a plan in place. You will get
Marines, we did contingency planning. We would pickthe "first movers" advantage. This can put new
the three most-likely scenarios for a situation wemoney in your pocket or allow you to keep the
were facing, and then develop plans for each one.money you already have.
Our job was to execute at a moment's notice. WeThe process is what matters. These contingency
planned while we had time, and then implementedconversations are not lunchroom chatter or filler at a
one of those plans based on the situation we finallystaff meeting. They are written plans that you
did face. Rather than agonizing about impendingcreate, refine, record, and store for use. They're like
doom, I suggest you gather your team and answerthe fire extinguisher in the glass case: ready when
the following three questions:you need it.
- What if the economy recovers and business isOne of the axioms of military combat is, "No plan
great for us in the next 6 months?survives contact with the enemy." Some would use
- What if the economy stalls and our businessthat as an excuse to not plan. "Why bother? It is
revenue significantly decreases in the next 6 months?going to change anyway." But, the smarter business
- What if our business remains stable despite theleader knows that the power is in the planning, not in
external fluctuations in the economy?the plan. That's where you learn, where you think
Planning and answering these questions will help youahead, brace for the worst, and work together to
in the following important ways:achieve a goal. The plan will change but you will be
First, it will give your team confidence. Inactionready for whatever you face because you asked
breeds fear. Action creates energy and gives peoplethe question, "What if?
a sense of control over their destiny. You will be